Barbering talent, Cal Newsome has been appointed as the newest brand ambassador for professional haircare brand OSMO.

This follows collaborations between OSMO and Cal at Salon International 2018 and Great British Barber Bash. 

Cal and OSMO share a mutual philosophy on how to make the best use of OSMO products to refine techniques and promote creativity.

OSMO recognised a reflection of their brand values, observing Cal’s style and skill when using the grooming range.  

Cal Newsome started his barbering career in Birmingham, focusing on training in traditional shaves and styles.

He later opened his own barbershop, Bull & Co, in Bridgnorth, Shropshire.

Recently, Cal reached the finals of three major barbering competitions, including a 2nd place in the Wahl British Barber of the Year. 

On his appointment as brand ambassador, Cal said: “Being a brand ambassador for OSMO means everything to me as I’ve been a huge fan of their products since I started cutting.

“I truly believe that their diverse range of styling and colouring products are the best on the market and I’m thrilled to be on board.”   

Osmo brand manager, Sinead McLaughlin said: “We are delighted to have Cal on board as part of our every growing OSMO family; we have admired his creativity and unique sense of style for some time now and are very excited to see what we can create together going forward.”