Community spirit is keeping the hairdressing industry

Wonderful Brands Education Director Jo Robertson speaks out about using community to get us through this


Jo Robertson, Education Director at Wonderful Brands is using her knowledge and ‘know how’ to continue to support the hairdressing industry during the Coronavirus pandemic – and is encouraging others to do the same.

Jo says, “It’s been great to be able to talk to so many salons even though the industry is in a difficult situation, the community spirit is brilliant. For us at Wonderful Brands we want to support our salons as much as we can, whether this is via social media or account managers lending an ear to salons.”

Over the past couple of weeks, Wonderful Brands has been delivering Instagram Live styling and cutting sessions with Melvin Royce-Lance for brand ELEVEN Australia, as well as Facebook Live styling tutorials with Jo herself. Guest artist tutorials and foundation training is available for colour brand Yellow, and Skype one to ones across all brands, including the curly hair range Ouidad, have proved popular.

Jo continues, “We’re sending out emails of support to salons, helping them to focus on how they can work on their business during this period of uncertainty. We want to help business owners and stylists to return even stronger.

“The industry needs to think proactively and seek out support. As a distribution brand that works with many salons on a one to one basis; we are here, and we are happy to help. Now is the time for knowledge sharing, not only to support businesses at the current time but to build stability for the future too.”

Jo is also sharing modules from her Jo Robertson Business Club, including building a customer service plan and communicating with clients.

Jo adds, “Now is such an important time to continue the customer relationship. Salons need to prepare for when we get the green light, talking consistently to their clients about services, supporting them with tutorials and offering advice – even the box colour questions. It’s much better to be informed, ensuring that clients can speak honestly and return back.”