IdHair launch brand new vegan gloss colour range that lifts, tones and colour corrects


Cutting edge brand IdHair has announced the launch of their new Gloss range, a semi-permanent colour system that can be used by stylists for a multitude of uses.
The multifunctional collection can be used as toners, for colour correction, after bleaching, for gloss effects, to correct the hair colour base and as a colour refresher – all without giving re-growth or lift on a natural hair base.

IdHair assures that the shades are extremely gentle, 100 per cent free from ammonia and PPD, as well as being vegan and paraben-free.
Their demi-permanent colour can be used as a toner that does not leave a regrowth or lift on a natural base. It can also be used in the presence of the first white hair to create a camouflage effect.

For hairsdressers toning lightened hair, the metallic shades (including blush, silver, nude, chrome and copper) can be used to achieve light-reflecting hues that
stand out for their high-shine look and provide a multi-tonal finish to the hair.

The new Gloss Toner can also be used to correct unwanted tones such as yellow and warm tones after bleaching the hair and to correct matte and dull shades.
For pre-coloured tresses, the brand new toner can also be used to add new shine and colour to the re-growth and lengths of the hair.

The brand’s second new launch is from the Elements Xclusive Range, a specially designed Care Colour Treatment Mousse.

It takes inspiration from the Danish coats, where the team have created a Nordic design with focus on recycled plastic and have added innovative products of very high quality to pamper a client’s mane.
Many of the ingredients are collected from nature and produced at IdHAIR’s very own facilities in Sweden.

All care products, including the Care Colour Treatment Mousse, boast vegan, gluten free, sulphate free, paraben free and contain non-allergen perfume.

One of the special ingredients in this soft creamy mousse is natural Cocoa Butter, which makes coloured hair soft and voluminous while maintain the correct moisture content in the hair.

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