TABAC Presents #ShaveTheDay salonnv November 27, 2017 Fragrance Brand Launches Campaign In Aid Of Age UK To Encourage Barbers To Spend Quality Time With Older Communities This Christmas A festive campaign launched by fragrance brand TABAC in aid of Age UK has launched in the UK, with the aim of combatting the loneliness felt amongst an increasing number of British male pensioners during the traditionally busy December period. Following International Men’s Day on Sunday 19th November, the ‘Shave The Day’campaign will see participating UK barbers looking to give something back to older customers and residents in their local community nominate fellow industry peers to take part in offering much-needed conversation and complimentary treatments to those who find this time of year particularly isolating. In order to coincide with the campaign launch, a video highlighting the positive impact that a shave and pampering session can have to older gentleman has been released across TABAC’s website and social media platforms. Filmed at Luke’s Barbershop in Ruislip with TABAC ambassador Luke Dolan, the video includes members of The Geezers, a group supported by Age UK, that meet weekly in the Bow area of London and provide social activities for men aged 50 and over in the community who might otherwise be isolated. TABAC is now issuing a call out to barbers up and down the UK to participate in opening their doors to older gentlemen in their local community for the day, on Thursday 7thDecember, and offer them free services and treatments to coincide with #ShaveTheDay. Any barbers willing to take part in the campaign will be featured on TABAC’s social media pages as an official location for Shave The Day openings. Ruth Morgan-Evans, Marketing Manager of TABAC Fragrances UK, said: “Since its launch in 1959, TABAC has been one of the most popular men’s fragrances on the market. The nostalgic composition of the brand, coupled with the recent launch of its shaving range, has made it a strong favourite amongst barbers across Europe. “Due to its traditional use, we wanted to ensure that older British men, who perhaps might remember using the product when it was first released, and could be at risk of an isolated Christmas, have the opportunity to enjoy the pampering they deserve!” Luke Dolan, Owner of Luke’s Barbershop, said: “Age and growing old is a subject that the youth hide away from and one that older generations are confronted with daily. Age is inevitable and we may as well start to talk about it. “As our communities change around us, like pubs closing, community centres shutting and halls closing their doors, our habitat is changing and our elderly suffer because of it. Barbershops are opening up at an amazing rate and they have community spirit at their very heart and that’s why I wanted to play my little part in bringing back some of these community values and get people talking to each other, young or old. “The Geezers of Bow are incredible and they have forged a pathway for others to follow with their group. The founder of the group decided that loneliness wasn’t an option and he wanted to bring together 20 like-minded Geezers to add value to each other’s lives and be a second family. They now have swapped tears and feelings of being lost with laughter, banter and beer. They are an example to ALL that people and talking go hand in hand and this needs to be done much more than it is today.” Ray, Chief Geezer, who has already benefited from the Shave the Day cause, said: “The Geezers Club from East London were invited to be involved in Shave The Day at Luke’s Barbershop in Ruislip on Sunday 12th November 2017, our club is for Men over 50 in East London. The experience of going for a haircut and shave plus a talk with the barbers was an experience that older people welcome as it is interaction with people thereby eliminating loneliness. As many older people feel left out of society, we would encourage all barbers to be involved in Shave The Day on 7th December 2017, to give older people the opportunity of mixing with local people they wouldn’t meet otherwise.” Barbershops interested in taking part in #ShaveTheDay can visit https://www.facebook.com/events/256255824902296/ to register their interest and download a poster designed to help raise awareness of the cause amongst the local community.