Industry leaders in male grooming products, Uppercut Deluxe has recently announced that the wait for their highly anticipated Styling Powder is finally over.
Complimenting an already comprehensive range, Uppercut’s styling powder offers the modern man a totally new grooming experience from their traditional styling products.
This is a new concept in male grooming that comes with the added benefit of giving a natural, product-free look with a no-fuss application.
The light hold of the Styling Powder creates texture and volume to all hair types, styles and lengths.
And the best bit… it can be re-worked throughout the day.
Use it daily to create crops, textured quiffs and longer, looser looks in seconds.
As with all Uppercut Deluxe products, concept and development starts in the barber shop.
Founding father and barber, Steve Purcell, noticed a continued shift towards looser and more natural looks.
As such, the wheels were set in motion to create a product that not only achieved these styles but did so with minimum effort.
Purcell says, “The finished style is always the goal when creating a new product, but with Styling Powder we also wanted something that was just easy to use.
“Styling Powder puts a modern twist on classic styles and compliments a busy lifestyle.”
It’s no secret that the pace of life is getting faster and faster and spare time is harder to come by; any time switch from chore to cheer is a bonus.
Be sure to check out the brand’s three-part video series on the Uppercut Deluxe’s social media platforms.
Shake and Rake soon became the product’s tagline, referring to its simple two-step application process.
Step One: Shake the product into the hair.
Step Two: Rake it through the hair with just your fingers. No comb or brush required, and the results are instantly recognisable.
The stylish 20g tin will be a welcome addition to the bathroom cabinet, car dashboard or pocket of any busy man and continues the brand’s legacy of creative and functional packaging to complement their premium range of products.
Available in barber shops and select lifestyle retailers from August 13.
Retail Price: GBP £14 | EURO €16