Fudge Professional recently held a party for its styling range relaunch; alongside its iconic styling products, the launch include four new exciting products — Blow Dry Aqua Primer, Aqua Shine Serum, Curl Revolution Mist and Matte Hed Mouldable.
The event offered an intimate evening so guests could mingle, learn about and experience Fudge Professional, capture and share brand moments, win exceptional prizes, dance the night away and even have a complimentary piercing as the ultimate souvenir of the launch.
On the night, guests were treated 15 minutes of fame hairstyling sessions, while Fudge Professional global ambassador, Jonathan Andrew, was on hand to talk through the range’s restyle and the new launches.
The venue, which held a social media photo booth complete with the brand’s tagline #FudgeTheRules and was the perfect chance for guests to create their own shareable content.
A Spin2Win game offered exclusive prizes such as hair colour appointments with the Queen of Colour, Tracy Hayes, cut and style appointments with Jonathan Andrew, products and more.
Ensuring the right vibe for the night, Sink the Pink was on the decks and Metal Morphosis provided ear piercings for guests.
The spirit of the launch embodied Fudge Professional’s cool but edgy brand personality.
Jonathan Andrew said: “The re-launched Style collection makes navigating the range more logical; hold factors are simplified from one to 10 and made prominent on-pack; cult favourites like Shaper are now in easy salon friendly flip-open lids and latest innovations feature high-performance properties, innovative textures and ground-breaking ingredients.”