In another coup, Andis has announced Jarred Liddington as the latest educator to join its Global Education Team.
As a new generation barber who is breaking convention, innovating fresh ideas and establishing a burgeoning profile as a barber, barber shop owner, educator and stage artist, Jarred’s distinct style and approach is the perfect complement to Andis’ growing team.
“Alongside Leading European Educator Baldy, Sid Sottung and Hayden Cassidy—to name but a few—Jarred is among some of the UK’s leading names who are inspiring and educating barbers in the craft of clipping and trimming with Andis tools,” says senior manager of corporate comms Bruce Bock.
At just 28, Jarred’s raw talent, passion for barbering and technical prowess has seen his career accelerate from a qualified hairdresser to barber shop owner and media commentator in just six years.
“After qualifying as a hairdresser in 2012, I was disillusioned with salon life, so I took a year out and worked in a factory,” says Jarred. “I focussed on barbering and after doing cuts for workers there I knew I’d found my calling, so I left and in 2014 opened my own barber shop.
“It was the best decision I ever made!”
Building on his hairdressing qualifications, Jarred honed his barbering skills and has quickly ascended to the top of the profession.
With a strong social and trade media presence, Jarred’s meteoric rise, his passion for barbering, unique personal style and his year long factory sabbatical has moulded into a distinct vintage-meets-industrial-vibe at Jarreds.
“It’s a lifestyle brand for the modern man,” he enthuses, “and I want to take this approach and sensibility to audiences for Andis.
“Clippers, trimmers and hand-held tools are intrinsic to our craft and in my view, there are none better than Andis.
“I am proud to represent Andis and promote their quality to barbers around the world.”
Bruce Bock adds, “We’re delighted that Jarred has joined us, and we’re so excited about what he brings to our team.
“Education is front and centre of what Andis does, but the personalities are important to communicate with barbers.
“Jarred will be a great asset.”
In addition to media and editorial contributions on behalf of Andis, Jarred will be representing Andis at shows, exhibitions, educational events with immediate effect.
Discover Andis at www.andis.com