Fudge Announces New London & South East Distributor


Fudge Professional has announced its new London & South East distributor, Alan Howard, effective from Wednesday 1st June 2016. Current and new Fudge Professional salon customers will be able to order the full Fudge Professional colour, care, styling, and finishing product portfolio from the professional salon supplies team.

Fudge Professional is a cult hair brand that fuses energy and experimentation with individuality and an effortless ethos. With a heritage founded in the professional hairdressing industry and an extensive product portfolio – from Headpaint dual system professional colour with its 85 shades, the iconic Paintbox extreme colour range through to best-selling Hair Shaper and Clean Blonde Violet shampoo – Fudge Professional provides global inspiration and educational support via its distributor partners to keep the professional hairdresser, front of mind every time.

Alan Howard is one of the longest ongoing businesses within the British hairdressing industry, offering hairdressers great service, latest product developments and first class experience for the past 40 years. With more than 22 wholesalers around the country, the company offers high quality product, as well as education to hairdressers of all levels of experience, renowned for their ethos of ‘One Professional to Another’. Its education is designed to encourage business growth, offers exciting approaches to team development and help increase client loyalty.

The Alan Howard team have always been a firm supporter of the Fudge Professional brand and we are looking forward to this partnership continuing to grow within the London and South East area” says Stephanie Bruce, Head of Fudge Professional

“I’m extremely proud and excited to have been given this fantastic opportunity by Fudge Professional to grow and develop the brand in the south of the UK. Alan Howard have invested heavily in a carefully curated team of 18 Business Development managers specifically for the London and South East area that will bring a wealth of experience to our team that now totals 65 across the whole of the UK. Much of the success that we have had with Fudge in the north has been down to our approach of partnering with salons, helping them to grow their business by supporting them with education, retail training and coaching, as well as, devising exciting promotions and client incentives to help them sell new services and products in the salon. The Fudge brand is the perfect product brand to enable us to replicate this success in the London and South East.” Jonathan Littler, Managing Director Alan Howard Hair & Beauty.


For more information, visit www.fudgehair.co.uk