ghd is the go to styling brand used to create Ed in a and Patsy’s legendary hair styles in Absolutely Fabulous: The Movie, which is released nationwide on 1st July 2016.
The partnership between these two iconic British brands will launch the ghd summer sale, offering £20 off most electricals from 13th June to 31st July 2016, using the headline, “Quick sweetie it’s the ghd sale”. ghd are promoting the partnership through Heart radio with Emma Bunton who features in the film and extensive consumer print and digital media taking this fabulous retail message direct to the consumer as only Eddy would!
Get Patsy & Eddy’s look using ghd: Patsy’s hair is carefully backcombed with the ghd natural bristle radial brush (£20) before styling into her iconic up do and securing with lots of hairspray.
Eddy’s bouncy curls that last from day to night are created by wrapping sections of hair around the ghd curve Classic Curl Tong (£120) and set with ghd Curl Hold Spray (£12.95).
The absolutely fabulous ghd summer sale starts on 13th June at ghdhair.com
About Fox Searchlight Pictures
Fox Searchlight Pictures is a specialty film company that both finances and acquires motion pictures. It has its own marketing and distribution operations, and its films are distributed internationally by Twentieth Century Fox. Fox Searchlight Pictures is a unit of 21st Century Fox About Absolutely Fabulous: The Movie Appropriate for their big screen debut, Edina Monsoon and Patsy Stone are still oozing glitz and glamour, living the high life they are accustomed to; shopping, drinking and clubbing their way around London’s trendiest hotspots.
Blamed for a major incident at an uber fashionable launch party, Eddy and Patsy become entangled in a media storm and are relentlessly pursued by the paparazzi. Fleeing penniless to the glamorous playground of the super rich, the French Riviera, they hatch a plan to make their escape permanent and live the high life forevermore!
RELEASE DATE UK cinemas
1st July 2016.