A barbershop and Europe’s largest golf driving range may not seem the most obvious partnership, but if there’s a brand that can make this pairing work it’s Jacks of London. Zeroing in on Jacks’ silver anniversary, the new World of Golf London store is the franchise’s eighth opening.
World of Golf London is Europe’s biggest and busiest driving range, with more than 13 million balls teed off every year. It may be an unusual location for a barbershop, but everyone believes 100% in the concept. And throughout the day of the store’s launch party customers were relishing services delivered by resident expert barbers Chris Zoumides and Pamela Gajc.
The partnership came about when the owner of World of Golf London approached Jacks founder and managing director Sue Whitehead after receiving a great haircut at another Jacks franchise. Sue said: “Finding a location that you want at a price you want can be tricky, but this was fairly easy because it was all sorted for us.
“It was really down to making sure we could fit everything in because we have a very strong brand, and we wanted to keep that, even if the store was less than a quarter of the size of most of our shops. But I think it’s worked; it looks just like a mini Jacks.”
Jacks of London has built its reputation on the back of world-class offerings and customer service. Throughout the day Chris was kept busy showing off Jacks’ superb male grooming services, including the signature face mask and beard shape-up. He said: “We insist on the highest standard of service and privacy, and I actually see the new store as standing out with regards to the clientele that come into the store.
“I’ve worked in many barbershops where the guys will see a competition winner and they’ll say, ‘Oh I can do that’. But Jacks barbers are the ones actually doing it; Jacks are the guys finding out new techniques; Jacks are the guys leading the way.”
Established in 1994, Jacks of London takes pride in being the original modern barber. Over those two decades, it has built a solid reputation among fashion-savvy men everywhere, specialising in giving clients the full male grooming experience. Sue said: “We’ve always tried to have the best customer service. We try to do mini-consultations, because a lot of men aren’t exactly into that, and it’s important to find out how they want their hair to look. We follow it through with drinks and advice on products, and that’s how we’ve grown.”
Everyone at Jacks is convinced the World of Golf London link-up is a solid move, and that the unusual location will stick in customer’s minds. It’s a sentiment echoed by Jacks barber Paul Morgan. He says: “I think it’s a great location, it’s very unusual and it’s cool that it’s open quite late for people who maybe wouldn’t have the time otherwise.”
The launch itself was a resounding success. A Champagne bar, a stack of pizzas and acoustic entertainment met guests coming to see the new location or take advantage of the Jacks experience. Behind the spectacle of the launch party was a statement that Jacks of London isthe industry leader on professional service.
Next year both Jacks of London and American Crew will turn 25 years old—a milestone for any brand. BarberNV is pleased to say the two juggernauts of men’s grooming will be celebrating together. Sue couldn’t give too much away, as it’s still in the planning stage. So, here’s to the World of Golf London store and to 25 years of Jacks of London.