Session stylist and salon owner, Joe Mills, has opened his second Joe and Co store on the original site of his first in Soho, London.
Next door to the current Joe and Co barbershop, The Yardsale at Joe and Co is a brand new lifestyle concept store, bringing Joe’s love of barbering, fashion and music under one roof.
The barbershop features three barber’s chairs with a hand-picked team offering the latest on-trend cuts with the experience that Joe and Co are renowned for.
Clients also have an amazing selection of vinyl to browse through—from classic soul to jazz reissues to original copies of rare albums and 12” singles.
Joe will also be showcasing a curated selection of second-hand vintage pieces from specific labels and brands such as Comme des Garcon, Margiela, Prada Sport, YSL, Gucci, Club Monaco and Ralph Lauren.
“Many of the vinyl and vintage clothes are from my private collection and others we have brought in especially.
“We will be changing the designer or style every two weeks so every time a client comes to the salon there is something new for them to see.
“This keeps it fresh and interesting.
“Prices vary from £20 to £100s, keeping it accessible and coveted.
“We will also be offering the space as a pop up for fashion brands to showcase their clothes and accessories.
“Our playlist will be personally chosen by myself and we have two decks for clients to listen to vinyl before they buy them.
“Barbershops are the community hub on the high street and with different offerings, we can make their visit a truly multi-dimensional experience.”
Find out more about Joe Mills: