There is no doubt about it that these tough times will affect every step of the hairdressing chain. From the factories that manufacturer our products, to the sales teams and distributors, and you the hairdresser and your clients. No one is immune to this and we will all do the best we possibly can to beat this.

If you do find yourself in isolation and have some time on your hands, it might be worth using the time to put measures in place that will make your business stronger once this is all over.

  1. Update your website or build a new one. There are multiple online resources available to build a free website.
  2. Build your social media platforms. Check out platforms like Hootsuite.com to help you schedule your social media, and there’s bundles of free education there too for anyone who needs a crash course in getting social.
  3. Update your salon manuals. Utilise free online resources such as ACAS, which gives employees and employers free, impartial advice on workplace rights, rules and best practice. It offers free training and has downloadable templates that are incredibly useful for creating HR procedures that you may not have in place.
  4. Brush up on your education skills. Wella’s eEducation platform uses the latest technology to educate professional hairdressers in an entirely innovative way. eEducation provides a new flexible and fun approach to hairdressing education that can be tailored to suit different learning styles and skill levels. It can be accessed via tablet, phone or PC, making it especially suitable for hairdressers on the go. eEducation is open to all hairdressers, and offers an array of online seminars, tutorials and step-by-steps, all at the swipe of a finger.
  5. Implement a remote service for your clients. If you have a database with your client’s details, think about the kind of information they might like to receive. Trends, haircare updates to maintain great hair at home, tips and techniques for disguising their roots if they can’t get into the salon. Use this as an opportunity to build a community with your clients whilst offering practical advice.
  6. Try using websites such as Canva to create stylish newsletters or marketing material and use the images available on Wella MyMarketing if you don’t have any imagery of your own.

Finally, here’s some questions that we have been asked on our social media platforms and advisory lines. We’d like to share them & our suggested responses, because we suspect these are common queries amongst our salons.

Q: What can consumers do to colour their hair at home?

A: We recommend Color Fresh & Invigo Recharge to give your clients a colour refresh whilst they can’t get to the salon. You can order these products for them on WellaStore if you don’t have them in stock.

Q: Can consumers buy Wella Professional’s colour such as KP?

A: We can’t recommend these products to be used outside of professional hands. We don’t advise non-hairdressers using any of our colour brands other than Color Fresh and Recharge.

Q: Are salon owners allowed to sell them tubes of colour and developers?

A: This is not something we would recommend as our products are designed to be used by professional colourists.