During the mist of the crisis we have found ourselves in, it’s been so heart-warming to see the amount positivity within the hairdressing industry. From free online education to step-by-step tutorials, everyone is trying to keep inspired and connected to both the industry and their clients.
To add to this, Schwarzkopf Professional have now made their online content for the latest Essential Looks collection, completely free and accessible to everyone.
International Creative Director at Schwarzkopf Professional, Simon Ellis, announced “During these challenging times it’s more important than ever to remain strong and focused on your creative future. We want to make a difference and keep you inspired, to keep your dreams alive, to help you continue doing what you love – creating BEAUTIFUL HAIR. We have decided to release our Essential Looks education content for you with free access. Discover our latest, exciting hair and colour ideas, engage, comment and most importantly, share!”
Essential Looks celebrates the hairdressers’ passion for hair, for fashion and for the future, which is perfect for the current climate.
The latest collection, The Spirit Collection, consists of three trends – Punk, Refined Traditions and Let It Bloom. Punk is all about individuality; it’s quirky, it’s rebellious, it’s expressive and it’s spirited but with a twist of softness. Refined Traditions reminds us that there is nothing old fashioned about craft. Timeless fabrications and classic shapes are subverted as technical expertise, it reinvents tradition into a whole new kind of style. Then finally, Let It Bloom, is inspired by a true romance that is growing on the runway as florals walk the walk, in every shade and size from naïve embroidery to a riot of chiffon anemones, from sprigged prairie dresses to dark, sinuous gowns.
Global Colour Ambassador, Lesley Jennison, added, “The four digital educational package is normally open to just a few, but now we are so excited to announce that everyone will have full access, for free! These trend collections are inspired by the global catwalks, bringing global fashion and hair directly to you and your teams.”
Global Ambassador, Tyler Johnson, concluded, “As a sign of support for all hairdressers, Schwarzkopf Professional have opened up their Essential Looks collection to everyone. Essential Looks is the global trend collection and image driver by Schwarzkopf Professional. It is hair and fashion inspired directly from the catwalks seen in Paris, Milan, New York and London. The online content includes educational videos, step by steps and trend videos to help understand the looks.”
These collections are renowned, and this content enables you to learn more about the techniques, formulas, cuts, styling, products and inspirations behind the latest collection. Perfect for keeping you inspired during such difficult times.
You can find all the content online at www.essentiallooks.com