Step by Step: Electric London for Malene Oddershede Bach at London Fashion Week


Stefan Bertin for Electric London styled the rich, autumnal landscape inspired looks for Malene Oddenshede Bach’s AW19 collection.  

He described the hair inspiration as: “The collection emulated nature with textured floral berries. The hair complimented the collection with an Elfin feel and a nod to nature with its whimsical, soft, fluffy, natural style.”

Here’s how Stefan achieved the look:

Step 1 

To prep, use Electric P*-4 Preparation Spray directly on the hair and work the product into the hair from roots to ends.

Step 2 

After drying the hair smooth, wide sections were taken and wrapped around a large barrel tong to create soft, smooth waves. Sections were set with a spritz of Electric ºC7 e. Spray to gently hold the wave.

Step 3

Once cooled and set, pump a small amount of the new Electric ºC-1 Rose Serum into your hands and rake through mid-to-ends to separate out the waves.

Step 4

To achieve the soft fluffy finish, take a small finger amount of Electric ºC-4 Shaping Paste, rub the product through your hands and using fingertips only on the roots to create a soft volume textured effect.

Step 5

To finish, spritz Electric ºC7 e. Spray liberally throughout the hair to hold the style with a dry, gentle finish.