Step by Step: Electric London for Malene Oddershede Bach at London Fashion Week

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Stefan Bertin for Electric London styled the rich, autumnal landscape inspired looks for Malene Oddenshede Bach’s AW19 collection.  

He described the hair inspiration as: “The collection emulated nature with textured floral berries. The hair complimented the collection with an Elfin feel and a nod to nature with its whimsical, soft, fluffy, natural style.”

Here’s how Stefan achieved the look:

Step 1 

To prep, use Electric P*-4 Preparation Spray directly on the hair and work the product into the hair from roots to ends.

Step 2 

After drying the hair smooth, wide sections were taken and wrapped around a large barrel tong to create soft, smooth waves. Sections were set with a spritz of Electric ºC7 e. Spray to gently hold the wave.

Step 3

Once cooled and set, pump a small amount of the new Electric ºC-1 Rose Serum into your hands and rake through mid-to-ends to separate out the waves.

Step 4

To achieve the soft fluffy finish, take a small finger amount of Electric ºC-4 Shaping Paste, rub the product through your hands and using fingertips only on the roots to create a soft volume textured effect.

Step 5

To finish, spritz Electric ºC7 e. Spray liberally throughout the hair to hold the style with a dry, gentle finish.