A new charity digital campaign #InTheirWords has been launched by The Hairdressers’ Charity [THC].
Incredible individuals have come together from across the industry to create a series of short films that tell the real stories of those whose lives have been changed thanks to THC.
Charity co-president Philip Sharp explained: “Although the charity has been established since 1853, there are still people within our industry who don’t understand what we do as a charity and how we help those in need.
Samantha Grocutt, The Hairdresser’s Charity co-president continued: “This campaign helps to explain what we do and how the money we raise is supporting those urgently in need of our help.
“Most of us will never need the charity, but there’s a growing demand and the charity is needed now more than ever.
“We really hope this campaign gathers momentum across social media and the great work the charity undertakes is more well known.”
The films were supported by hair industry influencers including the charity’s co-presidents as well as hairdressers, barbers, trade media journalists, manufacturer representatives and industry influencers.