Yellow by Alfaparf Group Launch in the UK


When you think of the colour yellow, what emotion does it evoke? Does it make you feel happy? Warm? Cheerful? 

Well, yellow is the colour of the sun, which with its vitamin D provides energy.  

Yellow is also the colour of hope and happiness and stands for freshness, positivity and clarity.  

In different cultures, yellow represents peace and courage.  

Yellow is also the name of the incredible brand Wonderful Brands have recently launched in the UK.

Directly from the country of beauty, sunshine and dolce vita, Yellow by ALFAPARF GROUP is an energetic, positive and lively brand with a beating Italian heart.  

Each Yellow product is the result of advanced technologies that use the finest natural ingredients from all over the world, ensuring nothing but excellent results.  

The brand guarantees maximum quality at competitive results.   

Within the Yellow range is an impressive colour range, a permanent colour that will lift your spirits thanks to its 74 shades and rich, high performing formula containing Argan oil to nourish and delivering luminous colour and unbeatable shine.  

Thanks to an incredibly smart additive, Tone-on-Tone Creator, every Yellow can be changed from a permanent to a demi-permanent colour, with one product you have a wider range.  

A bleach range with Aloetrix and Quinoa that preserve the keratin chains within the hair and keeps hair feeling smooth and silky.  

An extensive care range that covers every hair need from Keratin Smoothing, colour care, nutrition, repair and toning; and a compact styling range that packs maximum performance. 

Since launching in the UK, Yellow by ALFAPARF GROUP is very pleased to announce their collaboration with Amy and David Lopez of premiere boutique salon dlo hairdressing based in Guildford. Amy Lopez, a colour expert and technical educator has been named as UK Technical Director for Yellow and David Lopez, an art director has been named as UK Creative Directive for Yellow.   

Amy said, “After months of testing this amazing colour brand, we are really excited to be collaborating with Yellow and looking forward to exciting times ahead.”  

Andy Campling, MD of Yellow UK said, “The Yellow brand and dlo Hairdressing are a great fit and we are really excited to have Dave and Amy join the team.  

“Dave’s creativity and Amy’s knowledge of colour make them a formidable team and will really help us put in place amazing support for anyone using Yellow colour and haircare products.”  

Amy and David Lopez will be leading all educational and creative activity, with a focus on showing salons that they can save money without compromising on quality as the haircare brand pushes to grow in the UK.  

A new website, and social media accounts, search @yellow_uk, have launched and will over time build an educational and inspirational source for salons and hairdressers using Yellow or wanting to learn more about the brand.